A book with a handwritten wish and autograph by entrepreneur Sergey Mavrodi
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"As a keepsake
From S.M. (Sergey Mavrodi)
6.10.91»
Sergey Mavrodi is a Russian entrepreneur, organizer of the financial pyramids MMM, MMM-2011, author and performer of songs.
The collection features Sergey Mavrodi's autograph on Sergey Aksakov's book "Butterflies". An edition for children about butterfly varieties may not seem like an obvious choice for signing, but Mavrodi and butterfly collecting are closely related. His brother, Vyacheslav, was not only the co-founder and chief accountant of the pyramid "MMM", but also a famous lepidopterist (collector and researcher of butterflies).
Sergey Mavrodi once gave 15,000 dollars for two rare butterflies for his brother, a collector. The butterflies were purchased from Konstantin Vodianov, Russia's largest lepidopterist, who has more than 13,000 insect specimens in his collection. When Konstantin asked if he should take the amount for the purchase of butterflies with "MMM" tickets, Mavrodi looked expressively and replied: "I don't recommend it."
Perhaps it was under the influence of Vyacheslav that the most recognizable advertising image of the MMM pyramid was created — an image of three butterflies resembling the three letters "M". The butterflies were accompanied by the slogan "Flying from shadow to light" — the first line of the poem by Arseny Tarkovsky (Andrei Tarkovsky's father) "Butterfly in the hospital garden".
As a child, Mavrodi had a phenomenal memory. During his school years, Sergey knew mathematics and physics well, as a result of which he repeatedly won the relevant Olympiads. At the same time, he attended art school, and also reached certain heights in SAMBO – he became the champion of Moscow.
Material: paper, velvet, wood.
Sizes: 39.5 × 27 × 2 cm .