CLUEV is a Russian jewelry house founded in 1998 by Ilya Klyuev, an expert gemologist and a fine connoisseur of natural gemstones. The brand grew out of the High Jewelry direction and has been creating jewelry for more than twenty-seven years, combining rare gems, expressive design and a high level of handwork. CLUEV's philosophy is based on respect for the culture of jewelry, attention to the origin of the stone and the desire to create products not only for special occasions, but also for a life filled with personal meaning.
The brand's traditions are based on the classical jewelry school, handmade work and a deep understanding of the value of the stone. For CLUEV, jewelry is not a casual accessory.: It is an item that preserves the owner's character, family history, and status. Each product is created as a thing of a long existence — not for one season, but for years, events and generations. This is the main principle of the house: jewelry should not just decorate, but speak about the taste, position and inner culture of a person.
Natural colored gemstones occupy a special place in CLUEV jewelry. Rare specimens from all over the world are selected for the collections, and diamonds are cut in Russia according to Russian cut standards, valued for their accuracy, light play and flawless work of the facets. Since 2019, diamonds for the brand's jewelry have been cut from Russian diamonds, and the quality of the stones is confirmed by certificates from recognized gemological laboratories.
CLUEV's values are built around authenticity, responsibility, and respect for craft. The brand does not replace luxury with external brilliance: it reveals it through the quality of materials, the purity of lines, the precision of execution and the rarity of stones. CLUEV jewelry is chosen by those for whom jewelry is a sign of personal level, confidence and belonging to a world where origin, craftsmanship and impeccable reputation matter.
CLUEV production is built on a full-cycle basis and is located in Moscow. Each piece of jewelry is handmade by a single craftsman and bears a personal stamp, keeping in touch with the traditions of classical jewelry craft. In-house jewelry artists, the technology department and craftsmen with many years of experience allow the brand to produce jewelry with character: from collectible works of fine jewelry to modern products with diamonds and colored stones for every day.
