The Ugly Duck
The Ugly Duck (TUD TOY brand) is an art object with a soul, born at the intersection of art, design and philosophy of self-acceptance. The brand's idea was born in 2022 as an NFT project inspired by the tale of a duckling who becomes a swan not in spite of, but because of his otherness. Soon, digital images turned into real collectible figurines, symbolizing the power of inner growth. The founders of the project, combining the creative forces of Kazan and Dubai, created something more than a toy — they launched a cultural phenomenon that rapidly conquered the world of modern design.