New Year's gifts for corporate clients

The fireworks went off, the champagne splashes dried up, and now the janitor of a respectable business center went on a post-holiday labor landing. Assessing the front of work on the ward container site, the uncle suddenly whistled:

- How much did you waste?! If the businessmen have extra money, they would throw it at me for a drink, everything is more useful…

The colors of the holiday have not yet faded on the outraged hangover workman's dump still life: cardboard Christmas trees, multicolored symbols of the year, garlands, folding beds, unsightly backpacks, unheated mittens, tasteless scarves, table decor of dubious design value, decorated with branded fonts and logos of all stripes. Apparently, the mutually polite trophies exchanged by friendly firms were almost immediately and without any regrets sent to the trash can, and then according to the scheme of office waste removal.

There is no point in specifying exactly where this banal, in general, scene took place. Any locality will be able to recognize it as its own, where gifts for the New Year to corporate clients are considered almost the key to business success. By the way, it is not unreasonable, but it is really ridiculous to expect at least some useful effect from a stupid corporate souvenir. It remains to be found out: which one is smart?

Should I give you something useful or original?

The ideal gift for an organization with which you have a close business relationship should combine both of these characteristics. But, alas, ideals are extremely rare in real life. The performers of corporate gift cases proceed from their own creativity, which has become impoverished in the everyday routine, and the strict financial restrictions imposed by the boss. In this traditional scenario, the path of least resistance leads straight to the centers of inexpensive souvenir products, the very one that then brings a New Year's mood to the dreary design of public landfills.

In fairness, it is worth noting that these same centers for the production of branded souvenirs brilliantly implement ingenious greeting and gift ideas. Here, what kind of music you ordered, you will dance like that.

When is a sheepskin definitely not worth the effort?

When the giver is only paying tribute to politeness, but in fact he does not care at all what effect the corporate gift on duty will have. In addition to the above-mentioned non-portable scarves, things that are quite in demand in everyday life can fall into the same worthless gift category. For example, notebooks, pens, diaries and other stationery with a corporate logo, which the company decided to unobtrusively sell to partners, like, whether you want to or not, you will work with live advertising.

You can't wait! At least because any sane management tries to provide its employees with stationery with the symbols of their own company. And anyone who decides to use for official purposes, even cute, but someone else's advertising accessories, risks falling into disgrace.

Of course, you can give the notebook to your family or friends, since you got it for free, but to the addressee himself, for whom there are very specific types, there is no pleasure from this, which means that the gift message did not achieve the desired goal.

Children's joy with an adult calculation

If you really want to give a trifle reminiscent of business ties, let it be at least pleasant: a flash drive, a mug, a towel, a bathrobe. It's not very original, but even in large quantities, these things are not superfluous in the household, for which they became permanent gift hits.

Only positive emotions can argue with the undoubted practicality, the same ones that a child feels when looking at the cherished bag of Santa Claus. Such a gift does not have to be expensive at all, imagination and a sincere desire to make happy are enough.

Enthusiastic and grateful: "Wow!", - guaranteed to cause presents that save you from the pre-holiday hassle. Just imagine how handy a gift set of firecrackers and sparklers turns out to be, at the very moment when, in the pre-holiday time pressure, it does not come out to snatch a minute to replenish the home pyrotechnic arsenal. A pretty box or box, for storing this coveted treasure with all the fibers of the soul, will be relevant at least until the end of the Christmas holidays, which means that the branded tuning applied to it will have time to see everything in great detail.

Sweets, chocolates and other sweets, with the exception of perishable ones, are also a win–win option. You can give it even in the most nondescript bag, the taste will not change from this. But if you are puzzled by a special packaging highlight, then almost magic will happen. History has known cases when the packaging invented by one of the transport companies for a sweet gift in the form of a branded loaded truck is dad (a man over 40 years old and with a solid position!!!) He flatly refused to give in to his young son, who was looking at her, saying that sweets were for you, and I hadn't played enough with the car myself yet. Is it funny? But in fact, it is a serious and competent marketing move.

Expensive things are never unnecessary

Only luxury items allow you not to think about the benefits and practicality of a gift. When the same souvenir plate, casket, or themed table statuette is made to order in an elite workshop and made of luxurious materials, the hand will not rise to swipe the gift into the trash.

Any company keeps valuable souvenirs carefully. Our Partners regularly and not without pride bring newly arrived colleagues, clients and guests to the exhibition corners designed by them. And although a really good gift to corporate clients requires considerable investments, it has been working for decades and justifies all costs a hundredfold.

Instead of an afterword

Remember, healthy selfishness should be at the forefront. It is impossible to take care of your own interests while ignoring the interests of others. When buying gifts for partners and customers, you should think about them, not about yourself and your benefit, then the present will definitely not be in the landfill.

Since we have sorted out the gifts for corporate clients, we can also please the boss! Read what you can give the boss for the New Year.