A celebration of images and meanings

Russian Cinema Day is a celebration of those who turn reality into art, who know how to tell stories through gaze, movement, and light. Directors, actors, screenwriters, cameramen, artists – each of them puts a part of their own soul into cinema. This holiday is celebrated on August 27 – on this day in 1919, the cinematographic industry of Russia was nationalized by the Council of People's Commissars. It was then that the history of Russian cinema as a cultural mission began.
More than a century has passed since then, but the magic of cinema does not lose its power. The Russian school of cinematography has brought up a whole galaxy of geniuses, giving the world names that have become synonymous with depth and honesty. Cinema can be large-scale and intimate, tragic and ironic, socially poignant and touchingly personal. It conveys the essence of time, preserves emotions, captures the facial expressions of the era. The lights go out in the hall – and the mystery begins, when each viewer experiences someone else's story, recognizing his own in it.
Cinema forms the memory and language of generations. We quote dialogues, recall scenes, and let characters created by the talent of screenwriters and actors into our hearts. A film can heighten empathy, provoke an argument, and awaken a dream. And that's why Russian cinema is not only an industry, but also a mirror in which we see ourselves as we might not have dared to become without this projection on the screen.
On this day, we honor those who create films despite difficulties, doubts, and limitations. We have prepared a selection of exclusive gifts especially for you. May your inspiration be generous, the viewer attentive, the frame accurate, and the word vivid. May the art of speaking in images bring recognition and joy. And let the camera turn on again – in order to tell the world another true story.